froth town: brewers guide

General Information

Where:

Robinson Pavilion - Entry through Gate 1 off Graylands Road Claremont Showgrounds

2025 Event Dates:

22nd and 23rd August, 2025
Session 1. F*YEAH FRIDAY: Friday 22nd August from 5:00pm - 11:00pm
Session 2. SUPER SATURDAY DAY: Saturday 23rd August from 10:00am - 4:00pm
Session 3. SATURDAY NIGHT PARTY: Saturday 23rd August from 5:00pm - 11:00pm

Expected Attendance:

18,000+ across the weekend. You will be given regular ticketing updates.

No Shows / Late Cancellations

If you wish to cancel your registration, this must be done in writing 6 weeks prior to the event by Friday 11th July.

In the case that you fail to show up at the event or cancel after Friday the 5th of July, you agree to pay a no-show & cancellation fee of $2000 + GST.

  • The financial agreement for Froth Town is a stall fee of $1000 +GST plus 50% of sales back to the Festival.

  • The standard stall fee is $1000 + GST. All stalls this year will be a 6m space and there is a limit of 50 vendors.

  • If you would like a bigger activation area (bigger than 6m) then please contact Jemma direct jemma@barpop.com.au

  • Following the festival, you will receive 50% of your total sales less your stall fee and any other costs incurred. 

  • Your rebate will be paid to the nominated account 14-days post invoice being sent for the applicable amount.

  • You are able to sell your own merch in your stall and please send through these items and pricing to program your POS. You will receive 85% of merch sales.

FINANCIAL AGREEMENT

STALL equipment

Froth Town will provide the following:

  • 3m or 6m stall space

  • 10AMP power outlet

  • Lights for inside the space

  • Square PayPass System

  • Cool Room Space

  • Ice will be available for the stall holder at no cost

  • Wooden Brewery Logo Sign

  • Truss above each stall

Stallholders will need to provide the following:

  • Branding and signage

  • Stall frontage/ servery / tables

  • Full kegerator/tap systems / Refrigerator or eskies for pack products

  • Gas bottle/s

  • Activations/ fun games to attract people to your stall

  • Keg trolley (if you have one)

  • Any additional dressing for the space. e.g. Bar, back wall, and additional branding. (image below)

  • If you require a tap system, we recommend contacting Dean or Liam at Eventright (details below).

* Please note that there will only be a horizontal truss that goes over the front of your stall space. If you would like a stall without truss, please make sure you mention this in the comments section of your registration.

Festival release

We encourage all brewers to register a FESTIVAL RELEASE beer and feature it in a dedicated marketing campaign!

In 2025, we will once again be running FESTIVAL RELEASE beers! These beers are one of the biggest drawcards to many of the attendees, and not only draw people to your stall but are a great opportunity to generate some significant publicity and awareness prior to the event.

What counts as a festival release beer?

  • Your beer must not have been released prior to the festival.

  • Your beer must not be available on retail shelves or any other premise prior to the festival (with the exception of your brewery if you must).

  • You are able to provide us with digital can artwork, to utilise as part of our marketing campaign.

To take part, Register your Festival Release Beer by Friday the 27th of June. A link will be available closer to the date.

We will start the promotion of Festival Release beers in early July, so all Festival Release Beer Artwork will need to be finalised before then.

MARKETING MATERIALS

When completing your Online Vendor Product Form, please provide us with the requested formats and imagery.
All vendor logos will be displayed on the Froth Town website and will be used for marketing collateral throughout the lead up campaign.

Ticketing Allocation

  • All Vendors will be allocated 10x Free tickets to the Friday Night Session. These can be used for clients, friends, families or giveaways.

  • These will be emailed to the contact person on the registration form the first week of June.

  • If you require additional tickets to another session, please contact events@barpop.com.au.

ELECTRICAL

  • All electrical equipment brought to the site needs to be tested and tagged. If not, you will be charged $10 per tag by our onsite electrician.

PRODUCT FORMS

  • Product forms will be available to complete from Mid - June.

  • Product forms will include how many products you are brining to the festival, pricing etc.

  • You will be notified when forms are available and their due date.

Cup Sizes at 2025 Froth town

Once again, we will be having the much-loved IPA shaped cups which will be included in the ticket price for patrons.

The sizes for this year’s festival are 285ml & 500ml.

The decision has been made that we will be using a Tritan re-useable plastic cup for Froth Town this year.
Hopefully this will mean far less broken glass around the Beer Hall and the festival.
Please note there is strictly NO FREE TASTINGS!

We believe that your beverage is far too good to give away. In the end, you are paying for your own stock, so this is completely your own responsibility.

*Please note, that if you are bringing your own cups for any reason you are no longer allowed to use plastic single use disposable cups

Stall Holder Bump In and Vehicle Access

  • Entry for BUMP IN is through Gate 1 off Graylands Road. Please refer to the map below. PLEASE ONLY USE GATE 1.

  • Vehicle access for stallholder bump in has been restricted to either Wednesday 20th or Thursday 21st of August between 8:00 am and 5:00 pm.

  • Use this time to load in your bars, keg systems and additional stall dressings.

  • Please ensure all your equipment is tagged and tested before bringing to the site. If not, you will be charged $10, for every tag required.

  • NO VEHICLE ACCESS WILL BE GRANTED ON FRIDAY, 22nd AUGUST.

  • You will need to collect your kegs from the reefers at the start of each session. Please bring a keg trolley. (Please ensure it is labelled). We will assist as much as possible with golf buggies and the stock lads that the festival will provide.

  • We advise all stall holders to arrive approx. 1 hour before doors open to get setup and kegs ready before opening.

  • PARKING for the Festival event days will be available down at the Ferris Wheel. Through Gate 8 off Ashton Avenue.

  • DO NOT PARK inside the UBER DROP OFF ZONE. Your car will be towed.

Stock and deliveries

  • Stock is to be delivered to Claremont Showgrounds via Gate 3 off Graylands Rd on the 19th or 20th of August, between the hours of 9:00 am and 4:00 pm.

  • Anything delivered outside this time slot may be left unattended for long periods of time and will be the responsibility of the brewery.

  • You will be required to complete your product form which will include the amount of the stock you are bringing, how many kegs, and the pricing of each SKU.

  • This will be available at the start of June.

  • If you are using a third-party courier company to deliver your bar or infrastructure, then please ensure you have someone on-site to receive the delivery. If this is not possible then please contact Jemma to arrange for someone to receive it.

BUMP OUT

  • Pack down can begin post-event at 11:00 pm on Saturday 23rd August.

  • No vehicle access will be permitted into the site until after 11:00 pm or until the crowds have cleared.

  • You will also have all day Sunday 24th August to bump out.

  • All stall equipment must be cleared by 5:00 pm Monday, 25th August.

  • All remaining kegs are to be picked up by 5:00 pm Monday, 25th August. Following this time, there will be no on-site security.

  • Be mindful that other vehicles will be coming and going so please try not to bring too many vehicles onto the event site.

  • Please ensure your equipment is tidy and stacked in order to ensure an efficient pack down.

Staff Accreditation

  • * All staff working over the Froth Town weekend need to complete the online Staff Accreditation Form. This will be available in June.

  • Staff will not be able to work without registering their details on this site.

  • Need help to man your stall? Please let Jemma know which sessions/ how many staff and the Bar Pop Team can assist.

  • All Vendors and Staff will enter through the Brewer Gate which is located next to the front gate and staff will sign in at the registration desk. You will sign in and receive a staff wristband.

Vendor area

  • We are setting up a vendor area at the festival exclusive for brewers and staff.

  • We want to make Froth Town as comfortable and fun for you as we can! A vendor area with seating, cover, toilets, and a hospitality offering will be available.

  • At 9:00 am on Saturday morning, we will be putting on brekkie wraps and coffees for all the vendors at the festival free of charge.

‘Square’ PayPass Payment System

  • Payment must be made via PayPass on a debit or credit card.

  • Paypass SQUARE cards can be obtained and loaded from the Festival Merch Desk.

  • You CAN NOT accept cash at the stall.

  • You will be given 2 iPad & 2 square system per 6m stall. If you would like to hire any additional units, you can do so at $110+GST per unit. You can select this option in the online form.

  • All tastings are to be paid for by patrons. NO FREE TASTINGS.

TAKEAWAY SALES

Conditions of Takeaway Sales

Takeaway sales are restricted to the FINAL HOUR ONLY at each session of the event.

These times are listed below:

  • Friday 22nd of August from 10 pm-11 pm

  • Saturday 23rd of August from 3 pm-4 pm

  • Saturday 23d of August from 10 pm-11 pm

  • All takeaway sales are to be sealed appropriately. With the use of seals, sealed bags, and unopened cartons only. As the licensee, we will provide these sealed bags.

  • Takeaway sales can include cans & bottles, 4 packs, 6 packs, cartons & growlers.

  • If you can get your hands on growlers to sell at your stall, this is highly recommended. We will have some empty Festival Growlers available at the Merch desk.

  • Doing takeaway sales at your stall is completely optional. You can also choose to limit the number of takeaway sales per person (so you don’t run out of festival releases, etc).

  • For fairness for patrons arriving during the middle of each session, we request that you only process Takeaway sales during the final hour only and do not "hold takeaways" during the session. This will allow any rare or limited release to be shared amongst as many attendees as possible and not reserved by one person buying multiple growlers at the start of the session and asking the vendor to hold until the final hour.

  • You can set the price of takeaway sales to be the same or different from what is sold at the Festival.

  • Takeaway sales have the same 50% rebate back to the festival.

We were able to achieve this license due to the strong reputation and blemish-free incident history of the event. We need to ensure that the Responsible Service of Alcohol remains the highest priority of all RSA-trained staff at Froth Town.

If you have products you wish to have available for takeaway sales at Froth Town 2025 then please include these on your product form.

NEED TO HIRE A BAR FOR FROTH TOWN?

EventRight has a huge range of tap bars to choose from.

Simply customize your EventRight bar setup to suit your service requirements.

For all questions and further info, please contact info@eventright.com.au

Have Questions or Need Assistance?

If you have any comments, questions or need help, please don't hesitate to reach out to Jemma for support.

jemma@barpop.com.au

0414 983 096